Wristbands House Bangladesh: Brand Positioning

Wristbands House Bangladesh

Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits/reasons to buy; and it focuses at all points of contact with the consumer.

Wristbandshouse is successfully operating its 7th year serving global and local market. From its inception, it is well focused in creating the best value with superior quality and dedicated customer service. With a vision of being the best in category Wristbandshouse operating its brilliant team with uncompromising mission of being the modest and service focused every day. Technologically oriented Wristbandshouse is engaged with its mission plan to get ease on its processes and the service its deliver now and next. Wristbandshouse is well focused in using technological advantages, so it is powered by FactoryDox- a powerful platform for B2B operations.

Now let’s talk about the Wristband House Bangladesh, how they create their brand positioning in Bangladesh. In Bangladesh people can easily buy wristbands from road side hawker or from shop. But there is no exact shop which prefers only wristbands to sell.  So when wristbands house opened their shop on June 2014 they simply make the difference from others by selling only wristbands which is very unique idea in Bangladesh and people love it. Their target market is young people like school, college and university students.  To set up their strong brand image on their target market, wristbands house offer very unique and high quality wristbands. Another brand positioning strategy is, they offer high quality wristbands at a reasonable price which attracted their customer to buy it.

Actually Wristbands House Bangladesh creates their brand positioning very easily because of some reasons. First of all they are the one and only wristbands seller shop in Bangladesh who focuses only on wristbands and they provide different, unique and fashionable wristbands than others. Also they introduced quality wristbands at a very cheap price and young people love it. They create a facebook page where they upload picture of their brand new collection of wristbands and they also connect with their customer through this page and try their best to help them. They also take online orders from anywhere in Bangladesh. So whatever they are trying do to promote or create their brand positioning is working because they are the only wristbands house shop in Bangladesh and they have no strong competitors.

Recently they introduced their new collection of badges, guitar picks and name band, they make a tag line for name band “wear your own wristbands, be your own!”.

Opening a shop like Wristbands house Bangladesh definitely a unique thinking no doubt about that but they have limited stock of wristbands sometimes which is very annoying. They have to focus new innovative ideas regularly which is very challenging for them because their customers are more likely to be a onetime buyer not a regular or loyal buyer so they need to show more variation and more advertising to keep their brand positioning in peoples mind.  And the last thing is they should open another showroom in Dhaka because they might lose their customer because of the distance.

Web Reference:

1.wristbandhouse 2011 [online]. available at : http://www.wristbands-house.com/index.php?route=common/home 

2.MSG [online]. available at: http://www.managementstudyguide.com/brand-positioning.htm